Sharpen those elbows, H&M have just announced yet another stellar designer collaboration. This time it's French designer Isabel Marant who will be responsible for all-night queues and shop floor rage come November 14.
"I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour," said Marant. "I am creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one's own instincts: my take on fashion is all about personality."
